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MEDIA ADVISORY: Teams of Student Entrepreneurs to Face Judges for $81,000 in Johns Hopkins Business Plan Funding on Friday, May 1

Cutting-Edge Technologies, Solutions to Foster Next Wave of Successful Businesses

April 30, 2015
CONTACT: Phil Sneiderman
Office: 443-997-9907/Cell: 410-299-7462

WHO: The nationally recognized Johns Hopkins University Business Plan Competition, hosted by the Center for Leadership Education, will feature student teams from various divisions of Johns Hopkins University, as well as students representing The Ohio State University College of Medicine, Yale School of Management, and Tulane University. The teams will compete in one of four categories, for a portion of $81,000 in funding to be announced at a dinner that night.

WHAT: Participants take a novel idea or innovative technology and develop a business plan around it. In 15-minute presentations, teams make a compelling case for their idea; summarize their business plans; and explain potential customers, marketplace forces, competition and how they will generate a profit. Also, they must answer judges’ questions.

WHERE: Rooms 210, 213, 305, and 311 in Hodson Hall at Johns Hopkins University’s Homewood campus at 3400 N. Charles St., Baltimore.

WHEN: The presentations run from 1 to 5 p.m., Friday, May 1. Winners will be announced during a dinner awards ceremony from 5 to 7 p.m., featuring guest speaker Kevin Callahan, a 1999 graduate of Johns Hopkins University Mechanical Engineering program, who is a co-founder of MapMyFITNESS, Inc., and now COO of Maggie Louise Confections, an Austin, Texas-based gourmet chocolatier. The awards ceremony will be held in the Glass Pavilion at Levering Hall.

WHY: Through participation in this competition, students face many of the real-world challenges of developing a viable business, while at the same time improving their understanding of entrepreneurship and presentation. Funded projects from past years have been successful taking products to market. (See below.)

PRIZES: In the General Business category, prizes include $6,000 (first place); $4,000 (second place); $2,000 (third place); and $250 (runners up).

In the national Medical Technology track, prizes include $10,000 (first place); $6,000 (second place); $3,000 (third place); and $750 (runners up).

In the Social Enterprise category, prizes include the $6,000 Brody Prize (first place); as well as $4,000 (second place); $3,000 (third place); and $750 (runners up).

In addition, teams compete for a $5,000 AARP Award and a $4,000 Accenture Innovation Award.


  • RehabSolutions (3rd Place, 2013) – a stealth-mode medical device company creating low-cost, effective rehabilitation services for millions of patients suffering from strokes who need physical rehabilitation.
  • The Atlas Wristband (Runner Up, 2013) – Austin, Texas-based creators of a fitness tracker that identifies your exercises, counts your reps, calculates your calories burned and evaluates your form.
  • Discrete Secrete Solutions (2nd Place, 2012) – A Maryland-based husband and wife team that created a patent-pending Freedom Pump, a hands-free, concealable, and quiet breast pump that allows women to discreetly pump in the presence of others by quickly adding insertable components to her own brassiere.
  • Sonavex (formerly EchoSure, 2nd Place, 2012) – a Baltimore-based company that improves outcomes for surgical patients by using cutting-edge imaging technology to provide clinicians with visualization of critical data — directly at the point of care.
  • Healthy Recovery Solutions (formerly Basic Health, Runner Up, 2012) – A New York-based provider that serves hospitals, ACOs (accountable care organizations), home health agencies and insurance companies. It offers   patented software that is clinically proven to prevent readmissions and empower patients to radically improve their lives.
  • Jama Cocoa (Runner Up, 2012) – Jamasen Rodriguez and five other Johns Hopkins University undergraduates created the Arbutus, Md.-based chocolate store, seeking to become the “Starbucks of chocolate.”

EVENT CONTACT: Bob Graham, a lecturer in the university’s Center for Leadership Education, is the contact for the event. He can be reached at 410-241-8980 (cell) at any time.

More information about the competition is available at http://www.jhu.edu/bpc/ .


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