They say sex sells, but when it comes to Super Bowl commercials, a Johns Hopkins researcher begs to differ. It’s all about the storytelling, found Keith A. Quesenberry, a lecturer in the university’s Center for Leadership Education.
Recent news from The Johns Hopkins University
This section contains regularly updated highlights of the news from around The Johns Hopkins University. Links to the complete news reports from the nine schools, the Applied Physics Laboratory and other centers and institutes are to the left, as are links to help news media contact the Johns Hopkins communications offices.
The report, published this month in The Annals of the American Academy of Political and Social Science, shows the country’s “social safety net” expanded to catch many Americans during the economic downturn, which lasted roughly from 2008 through 2009.
In a move that will give financial mathematics students increased exposure to strategic internships and to experts working in today’s ultra-competitive financial services field, The Johns Hopkins University’s Whiting School of Engineering has entered into a partnership with Baltimore-based Campbell & Company, one of the oldest and largest investment management firms in the world.
Adam Seth Litwin, an assistant professor at the Johns Hopkins Carey Business School, has been selected an inaugural winner of the Emerging Scholar Award in Employee Participation and Ownership. The newly introduced $1,500 award is presented by the Academy of Management, the oldest and largest scholarly management association in the world.
The Johns Hopkins University is set to unveil FastForward, a groundbreaking business accelerator that promises to spark cutting-edge technology companies and then keep them in the city to bolster the local economy. The university’s Whiting School of Engineering launched FastForward to help turn the best ideas born on campus into moneymaking ventures. The university’s first accelerator is located in the historic Stieff Silver building on the north side of Baltimore near the Homewood campus.
Offering Economic Incentives to Attract Blood Donations Should Be Encouraged, Researchers Write in Science
Three researchers including Carey Business School Assistant Professor Mario Macis say economic incentives can motivate members of the public to increase their donations of much-needed blood, the economists write in the May 24, 2013, issue of Science.
The debate over American health care didn’t end with the passage of the Affordable Care Act. Now that the law is in place and its provisions are slowly becoming reality, the discussion has shifted to questions regarding whether the benefits are worth the costs, and whether we will actually be a healthier nation once every citizen has health insurance. Johns Hopkins University health economist Douglas E. Hough hopes his new book, which looks at the state of American health care through the lens of behavioral economics, will be helpful in framing this new wave of discourse in a more productive way.
Carey Business School’s ‘Innovation for Humanity’ Course Wins Sustainability Award from Johns Hopkins
The Innovation for Humanity course of the Johns Hopkins Carey Business School’s Global MBA program is being honored in the inaugural Green Blue Jay Awards presented by the Johns Hopkins University Office of Sustainability.
Johns Hopkins Business Plan Competition presentations and judging will take place from 1:30 to 5 p.m. on Friday, April 12. Twenty-four finalist teams will present their business plans to judges in three categories: medical technologies and life sciences, general business and social enterprise. Each team is composed of two to 10 undergraduates, graduate students or post-doctoral fellows who have devised a product or service they propose to sell. The finalist teams come from seven Johns Hopkins University divisions.
MEDIA ADVISORY: Johns Hopkins Computer Security Expert Available for Interviews on Hacker Attacks Targeting The New York Times
Following the disclosure by the New York Times, the publishers of the Wall Street Journal reported that the Journal’s computer systems also had been infiltrated by Chinese hackers, apparently to monitor its China coverage. Available for interviews on this topic is Avi Rubin, a professor of computer science in The Johns Hopkins University’s Whiting School of Engineering and technical director of the university’s Information Security Institute.
Karen Peetz, the president of BNY Mellon and the former chairman of the Pennsylvania State University Board of Trustees, will speak in the Johns Hopkins Carey Business School’s Leaders + Legends lecture series on Feb. 1, 2013, at the school’s Harbor East campus. Her presentation is titled “Restoring Trust.”
Harmony in the workplace is highly desirable, but what happens when some workers depend on biological brains, while others need computers to guide their behavior? With an eye toward enhanced safety and greater productivity, Johns Hopkins engineers have joined colleagues at four other universities in a project to create new ways for humans and robots to work together cooperatively.
Wind farms are a fast-growing source of “clean and green” power, but a key problem remains: the wind behaves erratically. On any given day, the air outdoors may move in powerful gusts or gentle breezes—or may not move at all. This leads to an uneven output from wind farms and makes it tougher for alternative energy producers to work smoothly with power grids that must send a steady flow of electricity to homes and businesses. To address these challenges, the National Science Foundation has awarded two grants totaling $6 million to Johns Hopkins researchers and their collaborators.
‘Large, Dirty’ Companies Get Greener as Way to Earn More Green, Says Carey Business School Researcher
Refuting their image as careless polluters, “large and dirty” industrial firms are recognizing that it makes economic sense to adopt eco-friendly strategies, says a Johns Hopkins University business professor who has co-authored a paper on the topic.
In his first major speech as the head of the Johns Hopkins Carey Business School, Dean Bernard T. Ferrari announced that the school plans to focus its research and instruction on four troubled areas of the economy – health care; real estate and public infrastructure; the financial services industry; and the national security industry.
Media Advisory: Mukesh Chatter, Co-Founder of Nexabit and NeoSaej, to Discuss Entrepreneurship at Johns Hopkins Lecture
Mukesh Chatter will speak at a technology management lecture and award program established by a Johns Hopkins graduate and his wife. Mukesh Chatter, along with Priti Chatter, founded the telecom company Nexabit Networks, which was acquired by Lucent in 1999. They also are co-founders of NeoSaej Corp., a Boston-based Internet startup, Mukesh Chatter has more than 18 years of experience in the architecture, design and development of networking equipment and supercomputers and has several patents associated with this work.
While promoters of concerts and sporting events have opposed the ticket-resale industry for what they say is its negative impact on their sales, a study by researchers from Johns Hopkins University and the University of Michigan argues that promoters actually can profit from the presence of the secondary market.
Bernard T. “Bernie” Ferrari, an accomplished corporate strategist and management consultant to Fortune 50 companies, has been named the next dean of The Johns Hopkins University’s Carey Business School.
The Johns Hopkins Carey Business School will team up with the Johns Hopkins Office of Technology Transfer and the University at Albany Business School on Thursday, April 19, to present “Making a Quantum Leap in Technology Transfer.”
The Johns Hopkins Carey Business School has appointed James E. Rogers, founder of a media company that owns 11 NBC and FOX affiliate television stations in five Western states, as an executive in residence.
The political beliefs of corporate CEOs strongly influence the tax-avoidance strategies of the firms they run, and those firms with Republican chief executive officers show a significantly higher level of tax avoidance than do companies with CEOs of no obvious political preference, according to a new study co-authored by a Johns Hopkins business professor.