Rats that responded to cues for sugar with the speed and excitement of binge-eaters were less motivated for the treat when certain neurons were suppressed, researchers discovered.
Recent news from The Johns Hopkins University
This section contains regularly updated highlights of the news from around The Johns Hopkins University. Links to the complete news reports from the nine schools, the Applied Physics Laboratory and other centers and institutes are to the left, as are links to help news media contact the Johns Hopkins communications offices.
The human brain is wired to pay attention to previously pleasing things — a finding that could help explain why it’s hard to break bad habits or stick to New Year’s resolutions.
Led by neuroscientist Steve Yantis, a team from the Department of Psychological and Brain Sciences at the Krieger School has found that insignificant objects that have come to be associated with a “reward” of some kind inadvertently capture people’s attention. The research, published in this week’s Proceedings of the National Academy of Sciences, may eventually contribute to the development of more effective treatments for addiction, obesity and ADHD.