A Johns Hopkins University researcher who has studied what makes a Super Bowl commercial successful is available to discuss, analyze and rate the 2015 ads.
Recent news from The Johns Hopkins University
This section contains regularly updated highlights of the news from around The Johns Hopkins University. Links to the complete news reports from the nine schools, the Applied Physics Laboratory and other centers and institutes are to the left, as are links to help news media contact the Johns Hopkins communications offices.
They say sex sells, but when it comes to Super Bowl commercials, a Johns Hopkins researcher begs to differ. It’s all about the storytelling, found Keith A. Quesenberry, a lecturer in the university’s Center for Leadership Education.
Johns Hopkins Business Plan Competition presentations and judging will take place from 1:30 to 5 p.m. on Friday, April 12. Twenty-four finalist teams will present their business plans to judges in three categories: medical technologies and life sciences, general business and social enterprise. Each team is composed of two to 10 undergraduates, graduate students or post-doctoral fellows who have devised a product or service they propose to sell. The finalist teams come from seven Johns Hopkins University divisions.