The nationally recognized Johns Hopkins University Business Plan Competition, hosted by the Center for Leadership Education, encourages students to take a novel idea or innovative technology and develop a business plan around it. Student presentations and judging will take place from 1 p.m. to 5 p.m. on Friday, April 25, in Hodson Hall on the university’s Homewood campus.
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They say sex sells, but when it comes to Super Bowl commercials, a Johns Hopkins researcher begs to differ. It’s all about the storytelling, found Keith A. Quesenberry, a lecturer in the university’s Center for Leadership Education.
Johns Hopkins Business Plan Competition presentations and judging will take place from 1:30 to 5 p.m. on Friday, April 12. Twenty-four finalist teams will present their business plans to judges in three categories: medical technologies and life sciences, general business and social enterprise. Each team is composed of two to 10 undergraduates, graduate students or post-doctoral fellows who have devised a product or service they propose to sell. The finalist teams come from seven Johns Hopkins University divisions.