They say sex sells, but when it comes to Super Bowl commercials, a Johns Hopkins researcher begs to differ. It’s all about the storytelling, found Keith A. Quesenberry, a lecturer in the university’s Center for Leadership Education.
Recent news from The Johns Hopkins University
This section contains regularly updated highlights of the news from around The Johns Hopkins University. Links to the complete news reports from the nine schools, the Applied Physics Laboratory and other centers and institutes are to the left, as are links to help news media contact the Johns Hopkins communications offices.