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Fall is still days away but at coffee shops and grocery stores, it’s already peak autumn thanks to the arrival of a certain flavor that has come to signal the season’s unofficial start. Everyone knows, it’s pumpkin spice time.
But why?
Johns Hopkins University perception researchers can say a key to understanding why people love pumpkin spice is the smell of it. Those notes of cinnamon, nutmeg and ginger trigger deeply rooted cozy memories of autumn.
September 20, 2021 Tags: brain science, Jason Fischer, Johns Hopkins University, olfactory, perception, pumpkin spice, scent
| Category: Business and Economics, Psychology
