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Beyond Tofurky: Can the Alt-Meat Trend Reach Thanksgiving?

Nov. 11, 2019
CONTACT: Jill Rosen
Office: 443-997-9906
Cell: 443-547-8805
jrosen@jhu.edu @JHUmediareps

Wildly popular plant-based, alternative meats like the Impossible Burger and Beyond Meat can trace their origin to Thanksgiving, which, as one of the most meat-centric holidays, traditionally left vegetarians without a comfortable seat at the holiday table. That is until the introduction of Tofurky — which a Johns Hopkins University expert can explain — quietly introduced the world to “meat” for people didn’t eat meat.

Jan Dutkiewicz, a political scientist at Johns Hopkins and an expert in the alternative meat industry, see him on video here, can explain:

  1. How the history of the Impossible Burger and other popular alternative meats can be traced to Thanksgiving.
  2. Why despite the current plant-based meat craze, there is not yet a turkey option that’s created as much buzz.
  3. How in the future Thanksgivings, with lab-grown meat soon to be available, people might be able to buy turkey created in a petri dish.

Dutkiewicz is also available for perspective and insight into all aspects of alternative meat including environmental, political and commercial.

VIDEO OF DUTKIEWICZ: https://www.youtube.com/watch?v=EhZOQQEYz4g&feature=youtu.be

To arrange an interview, contact jrosen@jhu.edu, 443-997-9906.

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